Speditionstraße 17
40221 Düsseldorf
Deutschland
http://www.g-sus.com/
Beschreibung
Early 1993 two Dutch designers, Jan Schrijver and Angelique Berkhout, met each other working as free-lancers. Even though the word free-lancer suggests something else, they did not feel entirely free in their roles. Together with Peter Steenstra, who was fed up with the corporate life at IBM, they decided to start their own business: a shop in Arnhem the Netherlands. On Friday the 13th, August 1993 the slogan ‘gsus is coming’ announces the arrival of a new Dutch street wear shop called “heavens playground”. Next to being a point of sale for existing brands, the shop is used as a lab for its own brand “gsus”. It turns out to be the right time for something new. With the baggy, oversized look dominating the streets, gsus introduces tight retro shirts printed with funky glitter applications. Not only the product, but also the complete story around the brand is different: a veil of mystery with an airy frivolous communication, non conforming and unique.
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