Positivity Moves

STORY Our launch campaign, THE ORDINARY NEED NOT APPLY, features the "Positivity Moves" limited edition t-shirt collection. In true CLOAK form, this collection is BOLD, VIBRANT and FUN. The design is clean and simple. The fabric (heather) is so soft and comfortable. We encourage personal style. That’s why we’re offering an array of color options for you to choose from. Mix, match and layer to create a look that is all your own! Girls, grab your neon pumps and metallic clutches and guys gather your cool kicks and stone-washed jeans, you’ve been CLOAK-ed. Check out images from our look book below! 100% of the profit made from the launch collection of "Positivity Moves" will be donated to non-profit charities focused on developing solutions to the overwhelming food crisis in the nation of Haiti.